SEO and SEM are powerful marketing channels that can be used to drive growth from potential customers who are searching for companies like yours. However, too many people either see them as completely separate initiatives or they use them incorrectly. By understanding how they work together, you can optimize your digital
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Marketing is a vital function in any business and its role cannot be underestimated. Marketing is responsible for creating and delivering the brand promise to customers. It is also responsible for generating leads, building customer relationships, and driving sales. In today's competitive business environment, businesses need to be able to
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You've probably heard that money is on the list. And it's true. The bigger your email list, the more potential customers you have. But what if you're starting a new business and you're trying to build an engaged following on social media? You've probably also heard that if you want to get more customers,
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Is print marketing dead? According to some, the answer is a resounding yes. But if you ask any experienced marketer, they'll tell you that print marketing is far from dead – in fact, it's still one of the most effective ways to reach your target audience. So why are some
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The one thing that every business seem to be doing right is getting their name known on Facebook. This social media giant, that used to be solely for social interactions and friendly stuff, is now a place where businesses like to throw their names. It’s really smart, actually. They knew for years that humans have
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Whether you like Mark Zuckerberg or not, you have to admit that he became one of the biggest entrepreneurs in this modern era. He will forever have a name for himself in history as the man who created Facebook. And yes, you would think that Facebook isn’t really as relevant today with young people
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Need help with your business? Everyone needs a little leg-up from time to time, even if you are already the smartest person in the world and has so much experience points under your belt. The world is ever changing though, so what you know back then might not even be
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Most of us are using the social media to get some influence on the businesses that we have. Companies in particularly have taken a liking to certain websites such as Facebook, Instagram, Twitter and YouTube. One of the main advantages of using social media to promote yourself is the influence
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With social media taking over the lives of basically anyone with a phone, you can expect that most of the humans on earth are there most of the time. With that said, even businesses have started to notice. Most of the other types of business have flourished once they have
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Congratulations! You made the right choice in quitting from that awful job of yours. Now, it’s your time to shine by establishing your own business and carve your own future. No more bosses; you are your own boss. No more sticking to a marketing plan that you know doesn’t work;
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