You’ve probably heard that money is on the list.
And it’s true.
The bigger your email list, the more potential customers you have.
But what if you’re starting a new business and you’re trying to build an engaged following on social media?
You’ve probably also heard that if you want to get more customers, you should focus on engagement rather than the number of follows.
And while it’s true that having a high number of followers won’t necessarily mean more customers, there are still some benefits to having a large number of followers.
For one, it’ll make your page look more credible and trustworthy.
It can also help with organic reach as Facebook gives preference to pages with more engagement.
So how do you get more followers on your business page?
Here’s the number 1 hack: Facebook Advertising.
That’s right, Facebook Ads.
What is Facebook Ads?
Facebook Ads is an advertising platform that allows you to target a specific audience with your ads. You can target people by their location, age, gender, interests, and even behaviors.
This makes it incredibly easy to reach your ideal customer with your ads. And the best part?
You only pay when someone clicks on your ad. This type of advertising is called pay-per-click (PPC) advertising.
So what are the benefits that come with using Facebook Ads?
Reach Large Numbers of People With Facebook Ads
Depending on your targeting, your ad could be seen by millions of people.
For example, if you’re targeting women aged 25-34 who live in the United States and are interested in fashion, your ad will be shown to a lot of people.
On the other hand, if you’re targeting a smaller niche like men aged 35-44 who live in the United States and are interested in golf, your ad will still be shown to a lot of people, but it’ll be a smaller number than if you were targeting a larger group.
You Can Reach Your Ideal Customer
The second benefit of Facebook Ads is that you can reach your ideal customer.
As I mentioned before, you can target people by their location, age, gender, interests, and even behaviors. This means that you can show your ad to the people who are most likely to be interested in what you’re selling.
For example, if you’re selling golf clubs, you can target men aged 35-44 who live in the United States and are interested in golf. You can also target people who have recently visited your website or interacted with your brand on social media.
This ensures that you’re only showing your ad to people who are already interested in what you have to offer.
You Only Pay When Someone Clicks on Your Ad
The third benefit of Facebook Ads is that you only pay when someone clicks on your ad.
This type of advertising is called pay-per-click (PPC) advertising.
With PPC advertising, you only pay when someone clicks on your ad.
You don’t pay when someone sees your ad or when someone clicks on an ad and then decides not to buy anything from you.
This makes Facebook Ads a very cost-effective way to reach your target audience.
For example, if you’re paying $0.50 per click and your ad gets 1000 clicks, you’ll only spend $500 on advertising.
Compare this to traditional advertising where you would pay a set amount regardless of how many people see or click on your ad.
You Can Test and Measure Your Results
The fourth benefit of Facebook Ads is that you can test and measure your results.
With Facebook Ads, you can track how many people saw your ad, how many people clicked on your ad, and how much money you spent on your ad campaign.
This information is very valuable as it allows you to see what’s working and what’s not. You can then use this information to improve your ad campaigns.
For example, if you’re not getting a lot of clicks on your ad, you can try changing the image or the copy. You can also track how much money you’re making from your ad campaigns.
This information is valuable as it allows you to see if your ad campaigns are profitable. If they’re not, you can make changes to improve your results.
How to Run a Facebook Ad to Get More Followers on Your Business Page?
There are a few different ways you can run ads to get more followers on your business page, but the most effective way is to run an ad that promotes your page.
When you promote your page, you’re essentially telling Facebook that you want your ad to be shown to people who are likely to follow your page.
Step 1
First, you need to create a FaceBook ad. To do this, go to your business page and click on the “Create Ad” button.
Step 2
Next, you’ll need to select your ad objective. For this type of ad, you’ll want to select “Promote Your Page.”
Step 3
Now you’ll need to select your target audience. This is where Facebook Ads really shines. You can target people by their location, age, gender, interests, and even behaviors.
For this type of ad, you’ll want to focus on targeting people who are likely to be interested in your products or services.
Step 4
Once you’ve selected your target audience, you’ll need to create your ad. For this type of ad, you’ll want to use an image or video that shows off your products or services.
You’ll also want to include a headline and description that tells people what they can expect if they follow your page.
Step 5
Now you’ll need to select your budget and schedule for your ad. For this type of ad, you’ll want to start with a small budget and see how it performs. If it does well, you can increase your budget.
And that’s it! These are the five steps you need to follow to run a successful Facebook ad campaign to get more followers on your business page.
Keep in mind that it takes time to build up a following on FaceBook. You won’t see results overnight. But if you stick with it, you can grow your business significantly by using FaceBook Ads.
