Most of us are using the social media to get some influence on the businesses that we have. Companies in particularly have taken a liking to certain websites such as Facebook, Instagram, Twitter and YouTube. One of the main advantages of using social media to promote yourself is the influence it generates. About 90% markets claim they garnered some really great exposure due to it.
So what else does social media marketing do for you? Here they are based on bluefountainmedia’s list.
Brand Awareness
At least when you try to catch the attention of the people in the internet, there’s a huge chance of them getting a peek at what you’re trying to sell or promote. It’s much easier to promote things online where your ad would take about half the screen or more and people have no choice but look at it. Even when they don’t care in the end, they have at least known what you’re selling.
Inbound Traffic
This means you get more customers that aren’t just the people that already know your brand. More eyes are drawn to your advertisement so there are going to be more people who would get interested in what you’re offering. That means more money and more profit for your business. You could also learn from the new customers you have. For example, if there is suddenly an influx of younger people into your community, then you could start appealing to them too to make them stay.
Conversation Rates Get Higher
The more people start conversing around your brand, the more that brand gets personified. We humans prefer to be doing business with fellow humans. Building a relationship with your customers guarantee a profit since they will be more than likely to go to your product more when there is a need for them. There is also a big possibility that they will mention your brand to their friends, guaranteeing the influence and traffic that you wanted.
Customer Satisfaction
The customers that you have served are happy and would spread the word about it. And it brings them more happiness if you reply to theirs comments each, provided they were the actual customers and not the trolls that are populating the internet. Using social media is perfect for communications because the customer can now message you directly without having to wait for days.
Improved Brand Loyalty
Luckily for us, this generation’s people are known to be more vocal about their opinions. With that said, customers who engage with the brand often are known to be the most loyal. They talk and communicate with the brand they’re interested in and build a relationship with them.
Brand Authority
This is all on the customers that you have taken the time to reply to and build a relationship with. When they go out and post about the brand you have, other people are going to see and look for your brand. They will see the brand authority that you have and then become customers in the long run too.
Social media is basically just a web of connections. It’s the best place to advertise your stuff because it’s bound to be seen by someone. And when that someone catches sight of it, then he or she will talk about it to other people, who will then do the same with a lot more people.
